# How to Sell Beats Without a Following > Beats sell on findability, not on followers. The naming convention that gets you found, the price ladder, and the free lease that pays for itself. [All guides](/blog) # How to Sell Beats Without a Following Published 20 August 2026, 12:00 UTC · updated 12 August 2026, 21:30 UTC · by Loopin Beats do not sell to your audience. They sell to people searching for a specific sound, which means the filename matters more than the follower count. ## Name for the search, not for yourself The people buying beats type an artist name and a mood. So the title is "[Artist] Type Beat — [Mood] — [BPM]", every time. "Midnight Drive" is a name nobody searches; "Drake Type Beat — Moody — 140 BPM" is a name people type dozens of times a day. Put the same string in the filename, the upload title, the description and the tags. Search on the beat platforms is largely literal, and consistency across all four fields is the whole optimisation. ## Pick artists one tier below the obvious ones Everybody names beats after the five biggest artists in a genre, so those searches are impossibly crowded. The artist with two million monthly listeners has real search volume and a fraction of the competition. Check the number of results for each name before you commit. If the top result has 400,000 views and yours will be one of 12,000, pick a different reference — a beat nobody finds does not sell regardless of quality. ## Volume, then quality Forty findable beats outsell eight excellent ones, because each upload is a separate chance to be found and you have no other distribution. Set a rate you can hold — two a week is plenty — and treat it as the job. You will also get better over the forty in a way you would not over the eight. The catalogue is both the shop and the practice. ## The price ladder MP3 lease 20, WAV lease 35, trackout 80, exclusive 250 and up. Publish all four visibly. Most sales are the cheapest tier and the ladder exists so the occasional serious buyer has somewhere to go without asking. Do not negotiate down in public. Do offer a free non-profit lease with tagged audio — the tag is an advert playing inside somebody else's song, and it converts to paid leases more reliably than any post you could make. ## Deliver like a professional and they come back Tagged MP3 for the free tier; untagged WAV, stems where the tier includes them, and a one-page licence PDF for paid. Send within a day. Repeat business is most of beat income after the first year, and it is decided almost entirely by delivery speed and clarity. Keep the BPM and key in the filename of everything you send. Every buyer needs both, and being the producer whose files do not require a follow-up question is worth more than being the one with the best drums. ## Frequently asked questions ### How do I sell beats with no followers? Beats sell through search, not through audience. Name every upload "[Artist] Type Beat — [Mood] — [BPM]" and repeat that exact string in the filename, title, description and tags. ### What should I charge for a beat? A visible ladder: MP3 lease around 20, WAV lease 35, trackout 80, exclusive 250 and up. Most sales are the cheapest tier; the ladder exists so a serious buyer does not have to ask. ### Is it worth giving beats away free? A tagged free lease for non-profit use, yes. The tag is an advert playing inside somebody else's song, and it converts to paid leases better than posting does. ## Related reads - [Leased vs exclusive beats explained](/blog/leased-vs-exclusive-beats-explained) - [Where to find free type beats](/blog/where-to-find-free-type-beats) - [Find the key and BPM of a track](/key-bpm-finder) --- Source: https://onloopin.com/blog/how-to-sell-beats-without-a-following