# How to Find the 20 People Who Matter in Your Scene

> Four searches that surface the people actually adjacent to you, what to do with the list, and why twenty is the right number.

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# How to Find the 20 People Who Matter in Your Scene

Published 2 September 2026, 06:00 UTC · updated 12 August 2026, 22:06 UTC · by Loopin

Your scene is roughly twenty people: artists at your level, one or two above, and the handful of curators and promoters around them. Four searches find them.

## Search one: your own analytics

The "fans also like" panel in Spotify for Artists lists the artists your actual listeners actually play. Take the ones with two to five times your audience — those are realistic collaborators and realistic ad targets.

This beats your own sense of who you sound like, which is usually a list of much larger artists who share nothing with your audience.

## Search two: playlist neighbours

Find any user playlist your track sits on and look at who is either side of you. Those artists were chosen by a real person as a fit next to you, which is a stronger signal than genre tags.

Do this for five playlists and the same names will start recurring. Recurrence is how you know you have found the scene rather than a coincidence.

## Search three: the credits

Look at who produced, mixed and featured on records you like at your level. Those people work with several artists in the same lane, and one relationship there connects you to all of them.

Producers and mixers are also far more approachable than artists, because you might become a client rather than a favour.

## Search four: the local one

Search your city plus your genre on each platform, and look at who plays the small venues near you. Geographic proximity is undervalued — it is the only category where you can meet people in person, which converts differently.

Check the listings of two or three local venues rather than searching hashtags. The lineups tell you who is actually active.

## What to do with the list

Twenty names in a note, with what they are working on and what you last said. Comment specifically on their work, share it, be useful once. Then ask, months later.

Twenty is the right size because it is the number you can genuinely keep track of. Two hundred contacts is a spreadsheet; twenty relationships is a scene, and a scene is what actually moves an artist.

## Frequently asked questions

### How do I find artists in my scene?

Four searches: the "fans also like" panel in Spotify for Artists, who sits either side of you on user playlists, the credits on records you like at your level, and your city plus genre on each platform.

### How many people should be in my scene list?

About twenty — artists at your level, one or two above, plus the curators and promoters around them. That is the number you can genuinely keep track of.

### Who is easiest to approach?

Producers and mixers. They work with several artists in the same lane, so one relationship connects you to all of them, and you might become a client rather than a favour.

## Related reads

- [Build the relationship before you need it](/blog/how-to-build-a-relationship-before-you-need-one)
- [How to find out who is actually listening](/blog/how-to-find-your-real-audience)
- [How to use Discord as a musician](/blog/how-to-use-discord-as-a-musician)

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Source: https://onloopin.com/blog/how-to-find-people-in-your-scene
