# How to Email a Blog and Get Opened > The subject line format that gets opened, what goes in the first two lines, and the five things in a press email that guarantee deletion. [All guides](/blog) # How to Email a Blog and Get Opened Published 25 August 2026, 12:00 UTC · updated 12 August 2026, 21:30 UTC · by Loopin A music writer opens their inbox to sixty submissions. The subject line decides almost everything, and almost nobody writes one that works. ## The subject line format *[Artist] — [Song] (genre, sounds like X)*. That is it. "Nia Okoro — Slow Burn (bedroom soul, sounds like Cleo Sol)" tells a writer whether to open it before they have opened it, which is the only thing a subject line can do. Never use "submission", "new music", "check this out", or your own excitement. Those are the four most common subject lines in the folder and they all read as identical. ## Two lines before anything else Line one: the one-line pitch — genre, two references, one concrete detail. Line two: the link, playable without a login. Everything below those two lines is optional and most writers never reach it. Put the link on its own line. A link buried in a paragraph is a link that gets missed, and the entire email exists to produce one click. ## Show that you read the site One clause naming something they actually covered. "Saw the piece on [artist] — thought this might sit in the same lane." Writers can tell instantly whether an email was sent to them or to a list, and it changes how the rest is read. This is the whole difference between a pitch and a mass mail, and it costs you thirty seconds per email. Ten researched emails outperform two hundred blind ones by a wide margin. ## The five things that get you deleted An attachment — nobody downloads a WAV from a stranger. A password-protected link. Nine paragraphs of biography. A release date already in the past. And a BCC field with forty other outlets visible in it. Also: do not send on Monday morning. Tuesday to Thursday, mid-morning in their timezone, is when the inbox is being read rather than triaged. ## Pitch three weeks out and follow up once Blogs plan ahead. A song arriving on release day is a song they cannot schedule, which is why most premiere requests fail — they were sent too late to be premieres. One follow-up after five days, one line, offering the exit. Then stop and keep the name for next time. The second release from an artist a writer half-remembers is a much easier open. ## Frequently asked questions ### What subject line should I use to pitch a music blog? Artist — Song (genre, sounds like X). It lets a writer decide before opening. Avoid "submission", "new music" and "check this out" — those four are most of the folder and read as identical. ### What should be in the first two lines of a press email? The one-line pitch — genre, two references, one concrete detail — then the link on its own line, playable without a login. Most writers never read past those two lines. ### How far ahead should I email a blog? About three weeks. Blogs plan ahead, so a song arriving on release day cannot be scheduled — which is why most premiere requests fail. ## Related reads - [The one-line pitch for your song](/blog/the-one-line-pitch) - [How to follow up without being annoying](/blog/how-to-follow-up-without-being-annoying) - [The 30-day pre-release timeline](/blog/the-30-day-pre-release-timeline) --- Source: https://onloopin.com/blog/how-to-email-a-blog-and-get-opened